Employee Survey-Las Vegas EMPLOYEE SURVEY Please answer the following questions to the best of your ability and as detailed as possible. Complete the survey by Wednesday, April 24th. Your responses will be completely anonymous. The results of this survey will be used to create a detailed analysis of your branch. Please be honest and forthcoming.(*) denotes required. Branch Number and Location*For Example: Dubuque (004) What is the mission of your branch?*Describe what you feel the branch mission/objective is. STRENGTHS(Internal, positive attributes of your business) The strength of a business comes from the internal factors. These are things which you have full control over. Things like resources, skilled labors, investment, machineries and so on. In other words, these are the things that the company does well. Strengths - MarketingWhat is my company’s competitive advantage?*Please list and describe 1 - 3 advantages.What is our unique selling proposition?*Please list and describe 1 - 3 things.Do we have exclusive relationships with suppliers or distributors?*Please list and describe any exclusivity we have over our competitors.What are the strengths of our marketing and sales team?*Please list and describe 1 - 3 strengths.Do we have a well-known brand?*Please give an explanation of your answer.What is Crescent known for?*Please list and explain.What resources do we have readily available?*Please list and explain.What do our customers rave about when talking about Crescent?*Please list and explain.What are we doing that no one else in our industry is?*Please list and explain.Strengths - Human ResourcesDo our employees have skills or expertise that our competitors’ employees lack?*Please explain.Do our employees have professional accreditations or certifications that give us an advantage?*Please list.Strengths - AssetsDo we have proprietary technology, intellectual property or other valuable offerings or services?*Please list and describe 3-5 offerings/services.Do we have equipment or machinery that our competitors don’t, that give us an advantage?*Please describe.Does our location or building give us a competitive advantage?*Please elaborate.Strengths - Financial ResourcesHow well capitalized is the business? Can we easily access additional capital if needed?*Please describe.Do the business’s profit margins and other financial indicators compare favorably to industry benchmarks?*Please explain.WEEKNESSES(Internal, negative attributes of your business) Just like the strengths of a business, the weaknesses are also an internal factor. These things are also under your control. Instead of helping your business, these things will hinder your progress. They prevent you from working at your optimum level. If a competitor knows about your weaknesses, then they are likely to base their strategy based on your weaknesses. The weaknesses are areas you can look to improve upon. Weeknesses - MarketingWhat complaints do we frequently hear from customers?*Please list and describe 3-5 complaints you hear from customers.What objections do we frequently hear from prospects?*Please list and describe 3-5 objections you hear from prospects.Is the business’s distribution limited? Are there vendor franchise restrictions that are inhibiting doing business?*Please list and describe.Weeknesses - Human ResourcesIs the business adequately staffed?*Please describe.Do employees lack skills or expertise needed to compete?*Please describe.Are your key staff members satisfied with their wages and other benefits?*Please describe.Do you see your employees being poached by your rivals?*Please describe.Weeknesses - AssetsDoes the business’s location or physical facility have any weaknesses?*Please describe.Are the business’s technology, equipment and machinery outdated?*Please describe.Are there issues with inventory levels? Too high, too low?*Please describe.Weeknesses - Financial ResourcesDoes the business suffer from cash flow problems?*Please describe.Are the business’s profit margins and other financial indicators poor compared to those of competitors*Please describe.Where are we wasting resources, financially or otherwise?*Please describe.OPPORTUNITIES(External, positive factors that could help the business) Opportunities fall into the external factors. These are basically the situations which the company can take advantage of. You cannot control such factors. But you have to take the opportunity when the situation arises. Opportunities can come in the form of trends, change in taste, economic factors and so on. One has to be very good at spotting such opportunities. Opportunities - Competitive EnvironmentDo competitors have any weaknesses from which our business could benefit? Can you provide that missing link for the customer?*Please describe.Opportunities - Market EnvironmentIs the target market changing in ways that could benefit the business?*Please describe.Is there a potential niche market the business is currently ignoring?*Please describe.Is there something clients and customers are asking for that the business doesn’t provide, but could add?*Please describe.Are there upcoming local, regional or national events that could present opportunities for the business?*Please describe.What opportunities for geographic expansion exist?*Please describe.Opportunities - Economic EnvironmentHow might current and projected economic trends present opportunities for the business? (i.e., housing prices, employment rates, consumer confidence)*Please describe.What changes are taking place in the industry that could create opportunity?*Please describe.Are there potential new sources of financing that could help the business? Investment in real estate?*Please describe.Opportunities - Political EnvironmentHow might proposed changes to local, state and national government positively affect the business?*Please describe.Opportunities - Technological EnvironmentHow could predicted technological advances create opportunity for the business*Please describe.THREATS(External, negative factors that could hurt the business) Threats are also external factors. Just like opportunities, threats are also beyond your control. These factors are going to prevent you from making the most use of your resources. Your marketing strategy will fail due to such reasons. Threats are basically situations that you need to avoid. If you can’t avoid it, you will at least look to minimize its effects. The following SWOT analysis questions are asked to identify the possible threats. Threats - Competitive EnvironmentWho are our competitors?*Please list the top 5.Are our competitors planning expansion, new product or service launches, or other changes that could hurt our business?*Please describe.Are there businesses that aren’t currently direct competitors, but could be in the future?*Please describe.Threats - Market EnvironmentIs our target market shrinking?*Please describe.Could predicted social changes negatively impact demand for our product?*Please describe.Does the business rely too heavily on one or a very small number of big customers?*Please describe.Threats - Economic EnvironmentHow might current and projected economic trends (i.e., housing prices, employment rates, consumer confidence) negatively impact the business?*Please describe.What predicted industry trends could hurt the business?*Please describe.Are there projected increases to the cost of doing business (i.e., rent, wages, inventory, utilities) that could hurt the business?*Please describe.Threats - Political EnvironmentCould local, state and national governmental changes, such as regulatory restrictions or new trade agreements, negatively affect the business?*Please describe.Threats - Technological EnvironmentHow might predicted technological advances negatively affect the business?*Please describe.GENERAL QUESTIONSDo you feel proud to work at Crescent Electric?*Strongly disagreeDisagreeNeutralAgreeStrongly agreeWhat obstacles do you face in your daily job?*What is holding us back from being the leader in our market if we are not leading today?*Please describe.Do you have any additional thoughts or comments?This question is not required, but provides an opportunity to share any additional ideas.